Organizations around the globe have welcomed video with open arms.
Video has radically improved the way businesses communicate, putting faces to voices and creating a more personal connection during interpersonal discussions and small team meetings.
Or to be more precise, video conferencing has done all that.
While businesses have jumped at the opportunity to leverage video to supplement traditional phone and conference calls with real-time video interaction, many have failed to see the bigger opportunity:
Video is so much more than just a better telephone or conference line.
The real value of enterprise video is in providing a universal tool for capturing and sharing knowledge — a technology that speeds new employee ramp-up, that scales corporate training, that improves executive transparency, and that helps your employees trade institutional expertise in order to collaborate, innovate, and ultimately drive your bottom line.
This doesn’t imply a need to replace your existing video conferencing system.
But to get the most out of your video investment, you need more than what your video conferencing system offers.
- You need the ability to record online presentations, product demos, town halls events, sales training, executive communications, onboarding videos, and more.
- You need a place to store and manage all of your organization’s video assets.
- You need a search engine that allows you to find anything inside of any of your videos.
- And you need to ensure that any employee can watch your business’ videos from anywhere on any device.
To get the most out of your video investment, you don’t just need video conferencing. You need a video platform.
Find out why in our new white paper, Video is More than Video Conferencing.
In it, we examine the key differences between video conferencing tools and video platforms, and discuss five ways a video platform can help maximize your investment in video through:
- Social learning
- Broadcasting to large audiences
- Recording demos and presentations
- Cost-effective virtual events
- Video content management
Included in the white paper are recommendations from industry analysts at Gartner and Forrester, and best practices from forward-looking organizations like Siemens, Microsoft, and the New York Stock Exchange.
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